Lace & Love by Shany Sasson

The Salon Marathon Is Optional.

Booked appointments, sample gowns in someone else's size, and an alterations bill waiting at the end. Or a gown cut to your own measurements, sewn by hand, and delivered to your door. Hundreds of happy brides picked the easier road. Here is how it works.

The route everyone knows

Salons and fittings

Appointments. You order 9 to 12 months ahead, then spend 2 to 4 months in alterations, two or three more visits, and $300 to $800 on top of the gown for the hem, the bodice, the bustle.

The dress was cut to a chart; the fitting room is where they make it yours.

This route

Made to measure, door to door

Five measurements you take at home, checked by Shany before anything is cut. Five to six weeks of sewing, three to seven days of express shipping. About seven weeks, door to door.

Most gowns run $800 to $1,200, and that is the whole number, because a dress cut to your body doesn't need to be altered into place.

What you get from us

French woven lace, never printed and never stretch, cut and sewn by hand in Shany Sasson's studio just outside Tel Aviv. Shany holds a B.Des. in fashion design and is a third-generation tailor; every gown passes through her hands. DHL or UPS Express, insured and tracked, with duties prepaid where shown at checkout.

★ ★ ★ ★ ★

5.0 on Etsy · 214 verified reviews · 590 sales since 2016, every one of them public

"I had my hesitations about purchasing such an important piece without ever trying it on first. When it arrived I was happily surprised by the beautiful material and the perfection of the fit."
Cara · California · Verified Etsy review

Wedding-day photos and more reviews: see our real brides.

★★★★★

"I feel I look like a model. It fits perfectly!"

Tara on her wedding dayTara · Delaware, USA
★★★★★

"She is a true artist at her craft, I cannot recommend her enough."

Erin on her wedding dayErin · Nova Scotia, Canada
★★★★★

"I was nervous about ordering my wedding dress online, but Shany made the entire process so easy."

Megan on her wedding dayMegan · Canada
★★★★★

"The quality is so good, the dress fit PERFECTLY and Shany is such an accommodating and nice person."

Stefanie on her wedding dayStefanie · Germany
★★★★★

"I just want to thank you for the most magical gown I could have dreamt of."

Kelsey on her wedding dayKelsey · New Jersey, USA
★★★★★

"The dress really fit like a glove."

Julia on her wedding dayJulia · Germany
★★★★★

"I felt not only comfortable but like a flowy goddess on my big day."

Taylor on her wedding dayTaylor · Tennessee, USA
★★★★★

"Best Wedding Dress ever. I got so many compliments for this special style."

Alexandra on her wedding dayAlexandra · Cologne, Germany
★★★★★

"Shany kept in touch, quickly responds and answers all your questions."

Rosanne on her wedding dayRosanne · Amsterdam, Netherlands
★★★★★

"I feel I look like a model. It fits perfectly!"

Tara on her wedding dayTara · Delaware, USA
★★★★★

"She is a true artist at her craft, I cannot recommend her enough."

Erin on her wedding dayErin · Nova Scotia, Canada
★★★★★

"I was nervous about ordering my wedding dress online, but Shany made the entire process so easy."

Megan on her wedding dayMegan · Canada
★★★★★

"The quality is so good, the dress fit PERFECTLY and Shany is such an accommodating and nice person."

Stefanie on her wedding dayStefanie · Germany
★★★★★

"I just want to thank you for the most magical gown I could have dreamt of."

Kelsey on her wedding dayKelsey · New Jersey, USA
★★★★★

"The dress really fit like a glove."

Julia on her wedding dayJulia · Germany
★★★★★

"I felt not only comfortable but like a flowy goddess on my big day."

Taylor on her wedding dayTaylor · Tennessee, USA
★★★★★

"Best Wedding Dress ever. I got so many compliments for this special style."

Alexandra on her wedding dayAlexandra · Cologne, Germany
★★★★★

"Shany kept in touch, quickly responds and answers all your questions."

Rosanne on her wedding dayRosanne · Amsterdam, Netherlands

What we won't promise

You can't try it on first. Made-to-measure gowns are final sale. And it takes five to six weeks to sew, because one person is sewing it. That is the trade. In return, Shany reads your measurements herself before cutting, comes back to you if two numbers don't agree, and answers every message before and after you order.

Seven weeks from now, it's hanging in your closet.

Hem cut to your height · Duties prepaid where shown at checkout · 50% off a matching veil with VEIL50