How Far in Advance Should You Order a Wedding Dress? A Complete Timeline

The short answer

Order a Lace & Love by Shany Sasson gown 10 to 12 weeks before the wedding. Production takes five to six weeks from the day the studio receives your measurements, and DHL or UPS Express delivery takes three to five business days to the US, UK, Canada, Australia and most of Europe. That is far shorter than a salon timeline: The Knot recommends buying a boutique gown 8 to 10 months before the wedding, because the dress is ordered from the designer and then usually needs up to three alterations fittings. With a gown made to order, ordering too early brings its own problem, because bodies change, so take your measurements as close to the order date as you can. At 8 weeks out, write to the studio before ordering to confirm current capacity. At 7 weeks or less, contact the studio straight away, because rush production is sometimes possible for an additional fee.

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Boho bridal atelier where each wedding dress, standard size or Custom Made, is produced over five to six weeks

The most common mistake brides make with the dress is leaving it too late. The second most common is the opposite, panicking and ordering nine months out, which creates a different problem entirely, because bodies change.

Here is the honest timeline, with numbers.

How long a Lace & Love gown takes

  • Production: five to six weeks for gowns. That is measured from when we receive your measurements to when the finished gown leaves the studio.
  • Shipping: three to five business days by DHL or UPS Express to most destinations, including the US, UK, Canada, Australia and most of Europe.
  • What we recommend: order 10 to 12 weeks before the wedding. That covers production and shipping.

Every gown is made to order, in a standard size or Custom Made to your measurements, and shipped with duties and taxes prepaid where they are shown at checkout.

Real bride Erin in the Clementine Gown at her lakeside wedding ceremony, Lace & Love
Erin Kaiser in the Clementine Gown at her lakeside wedding in Nova Scotia, Canada. More on our Real Brides page.

Counting backwards from the date

12 weeks out, the ideal

Room to talk through measurements with Shany, settle any changes to the design, and still hold a buffer for the unexpected.

10 weeks out, comfortable

The standard timeline. Nothing has to be rushed.

8 weeks out, still workable

Write to us before ordering so we can confirm current capacity, and you should be fine.

7 weeks or less, rush territory

Contact us straight away. Rush production is sometimes possible for an additional fee, depending on what is already in the studio.

Browse the gowns, or the Custom Made collection.

If you are still deciding between ordering online, a salon order and an off-the-rack dress, our editorial journal sets the three timelines side by side, month by month: when to start looking for a wedding dress on The Gown Journal.

When to take your measurements

As close to the order date as you can, not months ahead. Bodies change, and the dress should fit the person standing at the altar rather than the one who measured in January.

If the wedding is more than six months away, wait until roughly three months out to order and send measurements. Shany reads every set personally before anything is cut.

Real bride Sarah Strayhorn in the Grace Gown, a vintage lace boho wedding dress, with her lace veil, Lace & Love
Sarah Strayhorn in the Grace Gown at her wedding at Camp Lucy in Dripping Springs, Texas. More on our Real Brides page.

If your body changes after you order

Small changes, within an inch or two, can usually be accommodated up to four weeks before production ends. Tell us as soon as you notice. We would far rather adjust early than have you open a box to a dress that no longer fits.

Because Custom Made gowns are cut to your measurements, that adjustment is part of the process rather than an exception to it.

Real bride Megan in the Cora Gown, lace and chiffon with a high neck, at golden hour on her mountain elopement, Lace & Love
Megan Cushman in the Cora Gown at her mountain elopement in Canada. More on our Real Brides page.

Rush orders

If the wedding is under 10 weeks away, write to us before you order. Rush production is sometimes available depending on capacity, and you will get a straight answer about whether we can make your date, including no, if that is the answer.

Questions

How far in advance should I order?

Ten to twelve weeks. That covers five to six weeks of making, express shipping, and a buffer at the end.

How long do production and shipping take?

Five to six weeks from receiving your measurements, then three to five business days by DHL or UPS Express. Duties and taxes are prepaid where they are shown at checkout.

When should I take my measurements?

As close to ordering as possible. If the wedding is more than six months out, wait until about three months before so the fit reflects your body on the day.

Can you do a rush order?

Sometimes, for an additional fee. If the wedding is under 10 weeks away, ask first and we will confirm whether it fits.

Browse the collection.