Every gown we make begins with a story that started three generations ago, in a small apartment in 1950s Tel Aviv, with a woman who could create anything from a length of fabric, a pair of scissors, and an extraordinary eye for beauty. That woman was my grandmother, and her craft is the reason Lace & Love exists today.
A Third-Generation Tailor
My name is Shany Sasson, and I am the founder and designer behind every Lace & Love gown. I am also a third-generation tailor, and that lineage shapes everything we do.
My grandmother grew up in Algeria under French colonial rule. She was a gifted seamstress who absorbed the elegance of European fashion while staying deeply connected to her own heritage. After immigrating to Israel in the early 1950s, she settled in Tel Aviv and raised my mother in a home filled with fabric, pattern paper, and the sound of a sewing machine running late into the night.
My mother carried the tradition forward, and I grew up watching them both. I learned to sew before I learned to read and cut patterns before I could properly hold scissors. By the time I entered fashion school, I had already spent fifteen years in the most hands-on apprenticeship imaginable.
The Wedding That Started Everything
I founded Lace & Love in 2011, right after graduating from fashion school and right before my own wedding.
Planning that wedding opened up a world I had never fully explored: the world of bridal fabric. French lace with its intricate floral patterns. Soft chiffon that moved like water. Organza that caught the light at every angle. I became completely absorbed in it.
My own gown, which I designed and made myself, became the template for everything that followed. Not in its specific design, but in its philosophy: a wedding dress should be made for the woman wearing it. Not for a size chart. Not for a showroom mannequin. For her.
That philosophy has guided every single gown we have made since. You can see it across our full collection of boho wedding dresses.
From a Small Studio in Israel to Brides Around the World
In the early years, our clients were mostly local: Israeli brides who found us through word of mouth. But as online commerce grew, something remarkable happened. Brides from the United States, the United Kingdom, Australia, Canada, Germany, and dozens of other countries began finding us.
They were looking for something they could not find locally: a truly custom wedding dress. Not a standard size with a few adjustments, but a gown built from scratch around their exact measurements, at a price that did not require a second mortgage.
We were exactly that. And we still are.
Today, Lace & Love has shipped custom wedding gowns to brides in more than 30 countries. We have accumulated over 500 five-star reviews, with an average rating of 5.0, and we have been featured in Green Wedding Shoes, one of the world's leading wedding publications. Every gown we have ever made has been cut, sewn, and finished by hand in our atelier in Israel.
What We Make and How We Make It
Lace & Love specializes in bohemian wedding dresses: romantic, flowing silhouettes in premium French lace and European chiffon. Our aesthetic draws on the free-spirited energy of the boho movement, filtered through a European sensibility for structure and craft.
Every gown begins with a conversation. What is your wedding like? What does the venue look like? How do you want to feel when you walk down the aisle? Which parts of your body do you love, and what would you like to subtly downplay? These questions shape the design before a single cut is made.
Then comes the fabric. We source exclusively from premium European suppliers, primarily in France, Italy, and the UK. Our French lace gowns use woven lace, never printed or stretch. It has the weight, texture, and pattern detail that set truly fine bridal lace apart from everything else.
Then comes the making. Each gown takes between 40 and 80 hours of handwork. There is no factory, no automated cutting machine, and no assembly line, just skilled hands, sharp scissors, and the same devotion to craft my grandmother brought to her work sixty years ago.
The Made-to-Measure Promise
The most important thing to understand about Lace & Love is this: we do not make standard sizes. We make your size.
Every gown is cut and sewn to your exact measurements, including bust, waist, hips, height, and hollow-to-hem. When your dress arrives, it fits. Not approximately. It fits, because it was built around your body rather than adjusted to it after the fact. Explore the approach on our made-to-measure collection.
This is why so many of our brides write the same words in their reviews: "No alterations needed." It is not a coincidence. It is the direct result of a process that begins with your measurements and ends with a dress that belongs to you completely.
Why We Ship Worldwide, and Why It Works
When brides first discover that we are based in Israel, some of them hesitate. Can I really trust an online order for my wedding dress? Will the shipping work? What about customs?
These are completely reasonable questions, and we have spent more than a decade building a process that answers all of them.
We ship via DHL and UPS Express, with full insurance and live tracking. We use DDP shipping (Delivered Duty Paid), which means all import duties and taxes are pre-calculated at checkout. When your dress arrives at your door, there are no surprise bills, no customs holds, and no paperwork, just your gown, beautifully packaged and ready to try on.
Throughout the entire process, from the moment you place your order to the moment your dress ships, you have direct access to me. I review every measurement personally, and I answer every question personally. If something does not look right, I reach out before any fabric is cut.
What Drives Us
After more than a decade and over 500 five-star reviews, I am still motivated by the same belief that started this studio: every bride deserves a dress that was made for her.
Not a sample she tried on in a boutique. Not a standard size altered to fit. Not a fast-fashion gown that falls apart before the wedding photos are printed. A real dress, made from beautiful materials, by skilled hands, to her exact body, that she will treasure for the rest of her life.
That is what Lace & Love makes. It is what we have always made. And it is what we will keep making, one bride at a time, for as long as I am designing.
- Shany Sasson, Founder & Designer, Lace & Love
Frequently Asked Questions
Do you really make each dress to my measurements?
Yes. Every gown is cut and sewn to your exact bust, waist, hip, height, and hollow-to-hem measurements. We do not work from standard sizes, which is why most brides need no alterations when their dress arrives.
How long does production and shipping take?
Production takes 6–8 weeks from the time we receive your measurements, followed by express shipping via DHL or UPS, which reaches most destinations in a few business days.
Will I have to pay customs fees?
No. We ship DDP (Delivered Duty Paid), so all duties and taxes are calculated at checkout. There are no surprise customs bills when your gown arrives.
Can I customize a gown or combine elements from different styles?
Absolutely. We can combine a bodice from one gown with a skirt from another, adjust sleeves and necklines, and tailor the design to your vision. Message Shany directly to start the conversation.
Ready to begin? Browse our boho wedding dresses and find the gown that was made for you.
